Unveiling the Beauty of Uganda: Ugandans Take on the Explore North Campaign

Did you miss the extraordinary journey through the enchanting landscapes of Uganda? The Explore North Campaign, a remarkable initiative organized by the Ministry of Tourism and supported by the Uganda Tourism Board (UTB), took place from May 30th to June 3rd, 2023. Participants had the opportunity to discover the hidden treasures of Northern Uganda and create unforgettable memories.

Uganda proved to be a true “Highlights reel of all that is rare, precious, and beautiful in Africa.” Our country offers a stunning range of experiences that are waiting to be explored. From lush forests to breathtaking waterfalls, from untamed savannahs to tranquil lakeshores, Uganda truly has it all. This campaign celebrated the rich tapestry of natural wonders that make our nation truly unique.

The Explore North Campaign primarily targeted the Domestic Traveler, particularly the Social Capital Seekers – those who recognize the value of being well-traveled within their own country. Through social media engagement, the campaign aimed to inspire and engage these travelers, inviting them to explore the beauty that lies within Uganda’s borders.

For the participants, a meticulously designed itinerary highlighted the must-visit destinations during the campaign. From the majestic Murchison Falls to the serene Zziwa Rhino Sanctuary, each location promised unforgettable experiences that would stay with them for a lifetime. These visual stories evoked a sense of wonder and wanderlust, showcasing the beauty that awaited them on their Ugandan adventure.

Though the Explore North Campaign has come to a close, we invite you to join us on future extraordinary journeys as we continue to uncover the rare, precious, and beautiful aspects of Uganda. Let’s celebrate the unrivaled beauty of our nation and create lasting memories that will inspire future generations to explore the wonders within our borders.